Privacy Policy

Last updated: 10 November 2026

At Elegant Disaster, we take your privacy seriously. We want you to understand what personal information we collect, why we need it, how we use it, and who we share it with.

This Privacy Policy applies when you visit https://elegantdisaster.com, browse our products, place an order, create an account, contact us, or otherwise interact with our website.

1. Who we are

Elegant Disaster is the trading name of Wildcard Ventures LLC, a limited liability company registered in New York State, USA.

In this policy, “Elegant Disaster”, “we”, “us” and “our” refer to that company.

For the purposes of applicable data protection law, we are responsible for deciding how and why your personal information is used (often called the data controller).

Email: support @ elegantdisaster.com
Website: https://elegantdisaster.com

 

2. The information we collect

The information we collect depends on how you use our website and services. It may include:

Information you provide directly

  • Your name and contact details, including email address and telephone number.
  • Billing and delivery addresses.
  • Details of products you order, order history and transaction information.
  • Information you provide when creating an account.
  • Messages, enquiries, feedback, and other information you send to us.
  • Your preferences, including any marketing choices you make.

Information collected when you use our website

  • Your IP address, browser type, and device information.
  • Website usage information, such as pages visited and interactions with the site.
  • Cookie and similar technology information, as explained in our Cookie Policy.
  • Security and diagnostic information used to help maintain the website and prevent misuse.

Payment information

Payments are handled through the payment methods made available at checkout. Where a third-party payment provider processes your payment, it collects and processes payment credentials in accordance with its own privacy arrangements. We receive information needed to confirm and manage your transaction, such as payment status, transaction references, and relevant billing details.

Contact forms and enquiries

If you contact us through our website, we collect the information you provide, such as your name, email address and the contents of your message. Contact form submissions are sent to our business email account, which is provided by Hostinger.

We use this information to respond to enquiries, provide customer support, and deal with any issues relating to our products or services.

Newsletter subscriptions and marketing

If you choose to subscribe to our marketing emails, we collect the contact information you provide, such as your email address, and store your subscription details through our WordPress website.

Promotional emails are currently sent using our Hostinger business email service. We use subscriber information to send the communications you have requested and to manage your subscription preferences.

You can withdraw your consent or unsubscribe at any time using the unsubscribe instructions provided or by contacting us directly. Opting out of marketing will not affect service-related communications about your orders.

 

3. How and why we use your information

We use personal information only where we have a lawful reason to do so. Depending on the circumstances, this may include:

Purpose Information used Lawful basis
Processing and fulfilling orders Contact details, billing and delivery addresses, order details, and payment status Necessary to perform our contract with you
Managing customer accounts Account details, login information and order history Necessary to perform our contract with you; legitimate interests in managing accounts securely
Responding to enquiries and providing support Contact details, order information, and correspondence Necessary to perform our contract, where relevant; otherwise our legitimate interests in responding to customers
Managing refunds, returns, and complaints Contact details, order details, correspondence, and relevant supporting evidence Necessary to perform our contract and comply with legal obligations
Maintaining website security and preventing fraud or misuse Technical information, IP addresses, account, and transaction information Our legitimate interests in protecting our business, customers and website, and where applicable compliance with legal obligations
Meeting legal, accounting, and tax requirements Transaction records and relevant customer information Compliance with legal obligations
Sending promotional communications Contact details and marketing preferences Consent where required by law, or another lawful basis where permitted

Where we rely on legitimate interests, we consider those interests against your rights and freedoms. You can ask us for more information about the legitimate interests relevant to a particular use of your information.

We do not use your information for unrelated purposes without explaining the change and, where required, obtaining your consent.

4. Who we share your information with

We do not sell your personal information.

We may share information with service providers and business partners where necessary to operate the shop and fulfil your orders. These may include:

Website and ecommerce providers
Companies that host, maintain, or provide functionality for our website, online shop, customer accounts, and order-management systems.

Payment providers
Payment processors that securely handle payments and help us manage transactions, refunds, and payment disputes.

Production and fulfilment partners

We work with third-party production and fulfilment providers to manufacture, prepare, and deliver products.

When an order is assigned to one of these providers, we share the information needed to fulfil it. This will generally include your name and delivery address, and may also include your phone number where needed for delivery or customs notifications.

We share only the information we consider necessary to fulfil the order. Our fulfilment partners use the information provided in connection with producing and delivering your purchase, subject to their own applicable privacy practices.

Because these providers may operate in different countries, your order information may be transferred internationally. Further information about international transfers and the safeguards we use is provided below.

Shipping and delivery providers
Carriers and delivery services receive the information needed to transport and deliver your order, and to provide tracking or delivery updates where available.

Customer-support and communications providers
Services we use to manage customer enquiries, send transactional messages, and, where applicable, manage marketing communications.

Website security, spam prevention, and analytics providers
Where used, these services may process technical information to protect the website, identify spam, or understand how visitors use the site.

We may also disclose information where necessary to comply with law, respond to lawful requests from public authorities, protect our legal rights, or address fraud, security, or safety concerns.

Our service providers are permitted to use personal information only as necessary to provide their services or meet their own legal obligations. We do not authorise them to use your order information for their own unrelated marketing.

 

5. International transfers

Elegant Disaster is registered in the United States, and some of the companies that help us operate the website, process payments, produce products, or deliver orders may be located in other countries.

This means your personal information may be stored, processed, or accessed outside the country where you live, including in the United States and in countries where our service providers operate.

Where applicable data protection law requires safeguards for an international transfer, we will ensure that an appropriate legal transfer mechanism is in place. This may include an applicable adequacy decision or approved contractual safeguards, such as the UK International Data Transfer Agreement or UK Addendum.

If you would like more information about international transfers relevant to your information, you can contact us using the details in this policy.

6. How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this policy, including to fulfil orders, provide customer support, meet legal and accounting requirements, resolve disputes, and protect our business.

The period depends on the type of information and why we hold it. For example:

  • Order and transaction records may need to be retained for applicable tax, accounting, and legal record-keeping periods.
  • Customer account information is generally retained while the account remains active and for a reasonable period afterwards where needed for legitimate business or legal purposes.
  • Customer-support correspondence is retained for as long as needed to resolve the enquiry and maintain appropriate records.
  • Marketing information is retained while you remain subscribed or until you withdraw consent or object, as applicable.
  • Website security and technical logs are retained for a period appropriate to security, troubleshooting, and fraud-prevention needs.

When information is no longer needed, we will securely delete it or anonymise it where appropriate, unless we are legally required or permitted to retain it for longer.

7. Cookies and similar technologies

Our website uses cookies and similar technologies to support essential website functions and, depending on your choices, other features such as analytics or embedded content.

Cookies may be set by us or by third-party services operating on the website. Some are necessary for the website to function; others may require your consent.

For details of the cookies and similar technologies used on the website, their purposes and how to manage your preferences, please see our Cookie Policy and the cookie settings available on the website.

You can also manage cookies through your browser settings, although blocking certain cookies may affect website functionality.

8. Comments, media, and embedded content

Comments

If comments are enabled and you leave a comment, we collect the information shown in the comment form, along with your IP address and browser user-agent information. This helps us identify and prevent spam and misuse.

An anonymised string created from your email address may be provided to the Gravatar service to check whether you use it. Gravatar's privacy policy is available at https://automattic.com/privacy/.

If your comment is approved, your profile image may be visible publicly alongside your comment.

Media uploads

If you upload images to the website, avoid including embedded location information (such as GPS data in image metadata) unless you are comfortable with that information being accessible to people who can download the image.

Embedded content

Some pages or articles may include embedded content from other websites, such as videos, images, or articles. Embedded content may behave as though you have visited the other website directly.

Those third-party websites may collect information about you, use cookies or other tracking technologies, and monitor your interaction with the embedded content. Their own privacy policies and settings apply to that activity.

 

9. Your data protection rights

Depending on the data protection law that applies to you, you may have rights including:

  • Access: to request a copy of the personal information we hold about you.
  • Correction: to ask us to correct inaccurate or incomplete information.
  • Erasure: to ask us to delete your personal information in certain circumstances.
  • Restriction: to ask us to restrict how we use your information in certain circumstances.
  • Objection: to object to certain types of processing, including processing based on legitimate interests. You can always object to direct marketing.
  • Data portability: to request certain information in a commonly used, machine-readable format where the right applies.
  • Withdrawal of consent: where we rely on your consent, you can withdraw it at any time. This will not affect processing that took place before withdrawal.

These rights are not absolute and may be subject to legal exceptions. For example, we may need to retain certain transaction records to meet tax or accounting obligations.

To exercise a right or ask a question about how we use your information, contact us at support @ elegantdisaster.com. We may need to verify your identity before responding.

We aim to respond within the time limits required by applicable data protection law.

10. Marketing communications

We may use contact information to send promotional communications where we have an appropriate legal basis to do so. Our current subscriber list is maintained through our WooCommerce/WordPress website, and promotional emails are sent using Automattic’s Jetpack Newsletter service via Hostinger business email.

If you sign up to receive promotional emails from us, we will use your contact details to send the communications you have requested, subject to the applicable consent and marketing rules.

You can opt out of marketing communications at any time by following the unsubscribe instructions provided or contacting us directly. Opting out of marketing will not affect service-related communications about your orders.

11. Keeping your information secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

No website, online service, or method of electronic storage can be guaranteed to be completely secure. We work with our service providers to maintain appropriate protections and will handle any personal data breach in accordance with applicable legal requirements.

12. Children's privacy

Our website and products are intended for a general audience and are not directed at children. We do not knowingly seek to collect personal information directly from children in circumstances where parental consent is required.

If you believe a child has provided us with personal information inappropriately, please contact us so that we can investigate and take appropriate action.

13. Complaints and regulatory authorities

If you have a concern about how we use your personal information, please contact us first. We will do our best to understand and resolve it.

If you are in the United Kingdom, you also have the right to complain to the Information Commissioner's Office (ICO):

https://ico.org.uk/make-a-complaint/

You can find information about the ICO and your data protection rights at https://ico.org.uk/.

14. Changes to this policy

We may update this Privacy Policy when our business, website, service providers or legal obligations change.

The latest version will always be published on this page, with the date of the most recent update shown at the top. Where a change materially affects how we use personal information, we will provide additional information or notice where required by law.

15. Contact us

If you have questions about this policy or how we handle personal information, please contact:

Elegant Disaster
Wildcard Ventures LLC
Email: support @ elegantdisaster.com
Website: https://elegantdisaster.com